Joey Lee explores geographies mediated through data and computation.

Designer & Researcher.


Based in Brooklyn, NY

Working as an interaction designer, creative technologist, and educator.


New York University | Interactive Telecommunications Program (ITP)

School of Visual Arts | Design for Social Innovation

Thinking about

Generative design & geography, machine learning, data collection systems, climate change, urban climates, open source & access, visualization, algorithmic ethics, critical mapping, & education.

The Aerial Bold Project

A successfully funded Kickstarter to turn topography into typography.


Contrary to popular belief, much of the world has not been mapped. While satellites orbit around the earth taking hundreds of images each day, there is limited knowledge on what unique features have been captured on those images and even less awareness about the ways in which those features can be found and classified. To raise awareness about some of the modern and increasingly prevalent tools and processes surrounding contemporary geographic discovery and mapping, the authors created Aerial Bold, the first map and typeface of the earth.


Aerial Bold is a process based work that uses alphabet shapes found in aerial imagery as a vehicle to highlight several major themes – 1. the active role of artists and designers in being data producers rather than passive data users, 2. the processes involved in deriving geographic data from aerial imagery, both through crowdsourcing and machine learning, and 3. the increasing need to make data tangible and usable in alternative ways.

The authors explore these themes through their exploration of the technologies and emerging, cross-disciplinary collaborations that facilitate new methods of processing, filtering, drawing, and semantically enriching data derived from aerial imagery, in this case for mapping letterforms found on earth’s surface. The project seeks to engage a larger community of people – artists, designers, scientists, researchers, and lay audiences – to look deeper into satellite and aerial imagery and to discover it as rich, geographic data and as a material for creating art and understanding space.

As a collaboration between scientists, artists, and designers in backgrounds ranging from computational and speculative design and geography to machine learning, the authors were curious to explore the potential for computer vision to help automate the process of feature detection and classification in aerial imagery in the context of map art. Specifically, they were interested in the possibility for machine learning to help automate the process of “reading” the landscape and “writing” new meaning into geography with data derived from computer vision. The result of this exploration is Aerial Bold.


Project Webpage



Idea & Concept

Vector Fonts Making

Satellite Data