Hello. I'm Joey Lee.

Interaction Designer &
Brooklyn, New York

Aerial Bold Kickstarter

Aerial Bold: Kickstart the Planetary Search for Letterforms! from Joey Lee on Vimeo.


Idea & Concept Benedikt groß & Joey Lee
Video David Leonard
Design Assets & Support Stephan Bogner


Aerial Bold is the first map and typeface of the earth. The project is literally about “reading” the earth for letterforms, or alphabet shapes, “written” into the topology of buildings, roads, rivers, trees, and lakes. To do this, we will traverse the entire planet’s worth of satellite imagery and develop the tools and methods necessary to map these features hiding in plain sight.

Go to the kickstarter page: The project is now on Kickstarter